19 Email Deliverability Terms Every Marketer Should Know
Posted by Rob Riggs on March 22nd, 2012
From our friends over at Hubspot:
Deliverability is an ever-changing and important piece of a strong email marketing strategy. In fact, according to Return Path’s recently released Global Email Deliverability Benchmark Report, email deliverability has become increasingly more challenging. A 6% drop in the second half of 2011 brought inbox rates to 76.5% globally, compared to 81% in the first half of 2011. In other words, only 76.5% of commercial emails sent reached recipients’ inboxes. Furthermore, email blocked and flagged as spam increased 24%. Eek!
Read entire article here.