Is Your Business Ready for Managed Email Services?
So your company is off and running. Congratulations! If your dream company is finally off the ground and you’ve collected email addresses that have the makings of an excellent customer base, it may be time to graduate to managed email services.
We realize how daunting it can be to manage so many aspects of your company and that when you are in this critical stage of development, you’d like to keep expenditures low. That’s why when you are just crossing over into managed services, we think you should be able to do so FREE until your company reaches that next growth milestone.
How can we do this? Easy. We pride ourselves in support and care and want to be an integral part in your success. We hope that after we partner with you during this phase of your development, be it several months or several years, our help will have served as an introduction and “get-to-know-you,” and that you’ll consider us for future services as you grow.
Check out Online Outbox to customize, send, and track 1,000 emails per month FREE with no strings attached! What does come attached are all of these great features for, did we mention, FREE!
| - Personalized email builder | |
| - Customizable templates | |
| - Account manager | |
| - Email response tracker | |
| - Tips and tricks to maximize your success | |
| - Guidelines to keep your e-communications legally compliant |
Go ahead, get your feet wet. Check out the FREE offer that never expires. When you are ready to increase your campaign’s reach, you can upgrade to any of Online Outbox’s other featured services. We can assist you in launching split or test campaigns, help you refine your messages, and tie your campaign into your other online efforts so customers will be able to find you in every corner of the web.
So go on and take the monster task of email management off your plate and use our services FREE. You’ve made it this far, and it’s time to focus your efforts on your future growth.
Next up, we’ll share strategies that will help you build up a quality database of customer contacts.
Don’t Forget to Adjust Your Automated Features!
Brrr! It’s cooled down in a hurry this week. We’ve seen people in offices around Atlanta sneaking over to fiddle with the thermometer and much to their chagrin, the master control trumped their wishes to fire up the heater.
We love automated features that make our lives easier but hate it when they backfire on us. At Online Outbox, we get a lot of clients who like to program a campaign to run long term. They dub it “set it and forget it” and choose to rely on our site’s convenient automation. The feature is very reliable, just as a thermostat is when you program it to self-regulate. But what happens when the weather changes? You need to revisit your programming and adjust it for new conditions. Can you see where we’re going with this?
It is important to adjust your advertising matrix based on the levels and types of responses your former campaigns generate. Our automated send-outs and reporting tools are time-saving features, but should not be used as a substitute for the human touch. Take for instance, timing your messages. We can suggest to you the best time to send an email to your clients based on industry standards and our experiences, but those guidelines are no substitute for what you know about your business.
What do we mean? Let’s take three individual clients and consider their best send out times. General industry guidelines suggest the best time to send an email is Tuesday, Wednesday, or Thursday during the 10 a.m. or 1 p.m. hour.
What if that time slot isn’t working well for these three clients? How would you tweak their delivery schedule?
| - A nightclub advertising featured bands | |
| - A natural, herbal sleep-aid | |
| - A doughnut shop |
Right. You would look at when their audience is most likely to be actively engaged in their product line. For the nightclub, we’d look at after-hours toward the end of the week when people are making their weekend plans. The sleep aid company might do substantially better by reaching out to people in the middle of the night—when potential customers are suffering from the problem and likely to be idling on the computer. And the doughnut shop? Generally they’ll do their best business in the morning, so it’s important to strike when the iron is hot. They could look at early morning hours to encourage their clients to pick up a box of goodies for the office meeting or use the drive-thru for a treat on the way to work.
Sending effective campaigns isn’t about following the formula other companies use. It isn’t about when it’s convenient for you to hit the send button during a hectic day. It’s about understanding your customer base and providing relevant content to them when they need it. Pairing our tools with your business savvy is just one more way you can maximize your results with Online Outbox.