Email Marketing Newsletters are an excellent way of keeping in touch with your contacts, converting leads into prospects, and prospects into clients. Newsletters in an Email Marketing Campaign might include all types of information, such as
- Case studies
- Company updates
- Customer testimonials
- How-to Articles and Helpful Tips
- New product or service announcements
- Press Releases or Events in the News
- Product reviews and comparisons
- Step-by-step directions on using a product or service
You know, your newsletters can hold pretty much whatever you want it to, but you should make an effort to make your content relevant to your readership.
Online Outbox has an incredible set of tools to help you make each email an effective piece of communication to each client.