This post is a continuation from my thought last week: that while the typical salesperson gives up too soon, his prospect is typically ready to buy tomorrow (80%, to put a number to it). The magic number is 7 impressions. It takes the typical person 7 impressions before they buy.

Granted, none of us are typical. But I suppose the stats apply to the median of the whole at large.

The point I’d like to make here is that you can’t send an email blast and expect your prospects to come running. I advocate pushing your products and services to the same contact over a period of several months. Don’t just send the same message each week. Change it up. Highlight different features. Create targeted landing pages on your web site that will convert better than just sending prospects to your home page. Keep it simple, but over a month or two, your target client should have a good idea of what it is you sell, and what it could do for them.

Then they still won’t buy. But one day, when they come across a need that specifically relates to them, your product or service will be fresh in their mind.

Tags: building customer relations, Email Marketing, email newsletters, get better ROI, helpful tips, interactive email marketing campaigns, sell better

This entry was posted on Tuesday, March 10th, 2009 at 10:00 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.