When determining the frequency which with you distribute your messages, you should consider two things: 1) your audience’s ability to appreciate each message, and 2) your team’s ability to keep up with the ongoing workload of writing each message.

If your audience is typically busy, don’t distribute a message every day. If your team can’t maintain consistency in sending a meaningful message each week, try every other.

Keep in mind when scheduling that consistency is crucial. Your audience should expect your message on a timely basis. You can schedule your messages to begin distribution at a specific time.

Also, remember that there are natural optimal moments for a person to receive and appreciate a message. Some industries are inundated on Monday mornings with problems or orders from the weekend. Typically, not a good day to distribute. Better days are Tuesdays and Wednesdays.

Tags: building customer relations, building readership, email newsletters, email schedule, email schedules, increase open rate, increase readership, interactive email marketing campaigns, regular marketing schedule

This entry was posted on Tuesday, April 21st, 2009 at 10:00 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.