Woody Allen said that 80% of success was simply showing up. Many great ideas never make it past the drawing board. But the great ideas that are actually implemented are the ones that are remembered.

Once you’ve started your email campaign, stick with it! Your content will be good some weeks. Other weeks, you’ll be scraping the bottom of the proverbial barrel. Occasionally, your email will go out late. Some will be short. You won’t be as proud of some, but stick with it. As you grow in your ability to produce valuable content on a timely manner, your emails will gradually become something that your readers are looking for every time.

This concludes our six-week series. Stay tuned next week for a new set of ideas to make your marketing campaigns truly productive.

Tags: building customer relations, building readership, email newsletters, helpful tips, interactive email marketing campaigns, regular marketing schedule

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