(More) Ways to Increase Your Response Rates: Be a Temptress.
So we’ve started a series of weekly emails targeted at increasing your Response Rates. Not just your Open Rates, but what does it actually take to get a reader to take action, to click a link, buy a product, etc.?
Our topic for this week is temptation. To illicit a response, you need to Be a Temptress. Entice your readers by tempting them to keep reading on the “other side” of the link. Start sentences, but don’t finish them. Create teaser paragraphs and provide a link to the rest of information. Ask a question and provide the link as the response.
Avoid: Dromophobia is the fear of crossing streets.
Instead, use: Learn what Dromophobia is.
Or use: Did you know there is a phobia of crossing the street? Learn more.
Or use: There’s an old joke about the chicken crossing the road. But did you know that millions of Americans fear that same activity? Learn more.
The trick is to create intrigue. Get someone to click to find more, and you’ll then find new opportunities to interact with your reader.
Tags: better read rate, building customer relations, building readership, get better ROI, helpful tips, increase readership, open rate, sell better
June 30th, 2009 at 10:04 am
[...] The concept is simple. Actually, the concept is simplicity. If you use URL’s that are long and deep, your reader’s eyes will tend to skip over the URL, because it looks like a jumbled mess. Instead, use something that is short and sweet, with clear benefits that will help reinforce the value of what’s on the other side of the link (Remember our article two weeks ago about enticing the reader?). [...]