If your subscribers remember your previous emails, and, even better, are looking forward to receiving them, your readership (marketing guys will call this your open-rate) will skyrocket. The first-glance constant of your email in your subscriber’s inbox is obviously the email’s “From Name” and/or “From Address”. The first item that most individuals look at when determining which mail to open and which to ignore or complain about, is whom it’s from. Building recognition will do wonders for your readership.

Emails coming from trusted email addresses are less likely to be knocked into a Spam or Junk Mail folder, or delayed or even blocked by your subscriber’s Internet Service Provider (ISP). And it’s all about deliverability, right? Or at least, it all begins there. If you can make it simple for someone to add you to their address book, you’ll have a higher probability of your email being received.

Here’s what you can do: Include a line of text that reads something like “Keep our emails out of your Junk Mail folder. Add us to your Address Book!”, and insert a hyperlink (using the icon that looks like two chain links, in front of a globe) to this non-descript page: http://www.memberlandingpages.com/address_book/address_book_add-a.htm

Instructions for adding you to their address book in a wide variety of email clients are listed within this document. Again, what could be more simple?