If you’ve taken a break for a while from email marketing, or if you picked up an old list for prospecting, WAIT! Even if you’ve used compliant methods to obtain the addresses (subscription forms on your web site, double opt-in processes, or purchased lists that are legitimate, CAN-SPAM compliant, etc.), email addresses have a tendency to go bad, expire, for whatever reason, or some of your subscribers may not remember you after a lengthy break. There are methods for re-introducing your emails that will be effective and profitable.

A great method for getting back in the swing is to segment your lists, and send to certain segments first. Perhaps segment on the basis of demographics, or industry, or those who most recently signed up, and may most likely remember you.