Personalization of your content can do wonders for your readership. Address your readers by name, where appropriate. Include their industry, age, gender, shoe size — whatever information is relevant, and will demonstrate an attention to detail that resonates with your readers. Online Outbox provides Custom Fields for this very purpose.

Further segmenting your content based on will allow you to further customize your messages to the specific circumstances of each of your readers. For instance, it may be beneficial to send an entirely different message to a group of industrial printers than to a group of real estate agents. You could create separate contact lists altogether, or simply segment those lists as you prepare to send your messages.

Online Outbox allows you to customize the email headers in your campaigns, so the emails actually come from you, rather than from Online Outbox. Email headers contain organizational information that will likely remain the same for the entire campaign. Email headers contain such information as the From Name (your name, or your organization’s name), the From Email Address (your email address, or a generic newsletter-oriented email address) and the Reply-To Email Address (your email address, or “donotreply@yourorganization.com”, etc.).

You can configure unique email headers for each Contact List. To edit email headers for an existing Contact List, simply navigate to the Contact Lists page, and edit the appropriate Contact List. You may edit any available options here, in the Edit Contact List page.