Woody Allen said that 80% of success was simply showing up. Many great ideas never make it past the drawing board. But the great ideas that are actually implemented are the ones that are remembered.

Once you’ve started your email campaign, stick with it! Your content will be good some weeks. Other weeks, you’ll be scraping the bottom of the proverbial barrel. Occasionally, your email will go out late. Some will be short. You won’t be as proud of some, but stick with it. As you grow in your ability to produce valuable content on a timely manner, your emails will gradually become something that your readers are looking for every time.

This concludes our six-week series. Stay tuned next week for a new set of ideas to make your marketing campaigns truly productive.

When determining the frequency which with you distribute your messages, you should consider two things: 1) your audience’s ability to appreciate each message, and 2) your team’s ability to keep up with the ongoing workload of writing each message.

If your audience is typically busy, don’t distribute a message every day. If your team can’t maintain consistency in sending a meaningful message each week, try every other.

Keep in mind when scheduling that consistency is crucial. Your audience should expect your message on a timely basis. You can schedule your messages to begin distribution at a specific time.

Also, remember that there are natural optimal moments for a person to receive and appreciate a message. Some industries are inundated on Monday mornings with problems or orders from the weekend. Typically, not a good day to distribute. Better days are Tuesdays and Wednesdays.

Sending emails too frequently will motivate your subscribers to end their subscription. Sending emails infrequently, and you’ll lose rapport. There’s not an optimum schedule for sending marketing emails, because each email campaign has a unique purpose. That said, I would recommend not sending emails more frequently than once per week, and not less frequently than once per month.

If you find that setting aside time in your schedule is difficult, I’m with you. Here’s a trick. Block off a few hours on a particular morning each month. Write your next two or three emails, and stagger the delivery of the emails to meet your strategy – with most email marketing services (but especially with Online Outbox), you could schedule Email #1 to be sent today, Email #2 to be sent next Tuesday at 8:00am, and so on.