Consumers typically aren’t motivated with large amounts of information. They purchase products based on the vision of that product applied. If someone can imagine themselves using your product, and it helps them, serves them in some way, or helps them accomplish what they need to accomplish, they’re sold. Be careful not to show too many products, offers or specials. Simple gets your point across clearly. Feature a few products across multiple categories or price ranges, and your subscribers will immediately understand your message.