Boost Deliverability of your Email Newsletters
Posted by Rob Riggs on October 9th, 2008
Hey, here’s a tip: watch your content! Many ISP’s check the content of emails for key words that are typically used by spammers. Each word it finds is assigned a certain point value. And they’re bad points, like in golf, or Uno. If the total score of an email is over a certain number, the email will be flagged as Spam and either get lumped into a junk mailbox, or not show up at all.
Online Outbox actually has a “Spam-checker” tool that will allow the system to scan your email to notify you of potential problems. Rewording potentially troublesome phrases can mean a great increase in your deliverability rate.