Email Marketing Strategy: Determine Your Purpose (Week 2)
Posted by Rob Riggs on April 8th, 2009
Determine Your Purpose. After becoming familiar with your audience (see our last post), you’ll want to nail down your purpose for writing. Whittle your purpose down to one goal: Entice the reader to visit your web site. Buy something advertised in your email. Heighten community impact. Make your group aware of certain news or events. Your purpose may be completely unique, but you need to know what it is, in order to market effectively.