Get better open rates.
Throughout our resources section, we offer tips for better deliverability, improved open rates, providing more useful content to your readers. Today’s tip is rather simple: schedule your campaigns to arrive on a schedule that is convenient for your readers.
Common sense? Maybe. But take these factors into consideration. Are there specific days that your readers are particularly too busy to read your content thoroughly? Is a certain time of day better than another? For instance, Mondays are horrible for many professions. Chiropractors. IT professionals. Auto mechanics. They’re inundated on Mondays with problems that occurred over the weekend. Mondays are probably not the best day to send your email campaigns to readers in those professions.
Or maybe your campaigns don’t target particular professions. Maybe you target readers with particular interests, particular habits, etc. If you’ll get into the head of your subscribers, you’ll be able to determine an optimal schedule for your campaigns.