Getting Personal.
Posted by Rob Riggs on February 10th, 2009
Personalization of your content can do wonders for your readership. Address your readers by name, where appropriate. Include their industry, age, gender, shoe size — whatever information is relevant, and will demonstrate an attention to detail that resonates with your readers. Online Outbox provides Custom Fields for this very purpose.
Further segmenting your content based on will allow you to further customize your messages to the specific circumstances of each of your readers. For instance, it may be beneficial to send an entirely different message to a group of industrial printers than to a group of real estate agents. You could create separate contact lists altogether, or simply segment those lists as you prepare to send your messages.