On Time, Every Time
Posted by Rob Riggs on January 6th, 2009
Sending an email to your subscribers on the same day, at the same time, has a positive effect. For example, every Wednesday at 10am. Your subscribers will come to “expect” your email to arrive in their inbox on the same day at the same time every week, meaning that they expect to receive your content and are generally more receptive to any special offers or promotions you may include. After all, who likes surprises on a Wednesday morning?