If your subscribers remember your previous emails, and, even better, are looking forward to receiving them, your readership (marketing guys will call this your open-rate) will skyrocket. The first-glance constant of your email in your subscriber’s inbox is obviously the email’s “From Name” and/or “From Address”. The first item that most individuals look at when determining which mail to open and which to ignore or complain about, is whom it’s from. Building recognition will do wonders for your readership.
Posted by Rob Riggs on November 8th, 2008
Posted in Email Marketing,Helpful Tips | address book, inbox, increase open rate, increase readership, open rate