The Best Return on Investment
Posted by Rob Riggs on February 24th, 2009
According to the Direct Marketing Association, every dollar you spend on email marketing will generate a $45.06 return on investment. This is the highest response rate provided by any direct response method. When compared to postal mail or other direct marketing pieces, the barrier to entry is extremely affordable.
Of course, that figure is an average spread across many industries, some of which get a much higher rate of return, and some, such as non-profit or government organizations, which use email for a purpose other than a direct return of revenue.
Whatever the purpose of your organization, the statistic from the DMA is a resounding plug for spreading your message with email.