The “Free Bonus” Hook
Posted by Rob Riggs on December 30th, 2008
Free is overused these days, especially in email marketing. However, if you’re looking to grow your subscriber list, then create or source a product of value to your visitors (such as an e-book or discount coupon) and offer it to them for free when they signup for to receive your newsletter. Often, these can be free to you, but provide a legitimate value to your subscribers.
To make sure users don’t simply type any email address into your subscription form, setup an Autoresponder to send them the free bonus immediately after they subscribe. Get more help with Autoresponders here.